we're here to make life easier for small business
Small business is the backbone of society. They matter. They deserve better.
Our Mission
We’re Odatacy. With Appt In, we’re on a mission to turn small business into big business — through the first community-driven, mobile-first app for customer management and growth.
We believe that working together makes doing business easier, fairer, and more trustworthy for everyone. Data is what powers growth — and right now, small businesses are stuck juggling apps that weren’t built for them, while their customers worry about who’s holding their details.
Imagine a world where everything from your gardener to your hairdresser to your kids’ tutor is managed in one place. Data shared safely. With permission. Only where it actually helps. That’s the world we’re building.
Our Mission
We’re Odatacy. With Appt In, we’re on a mission to turn small business into big business — through the first community-driven, mobile-first app for customer management and growth.
We believe that working together makes doing business easier, fairer, and more trustworthy for everyone. Data is what powers growth — and right now, small businesses are stuck juggling apps that weren’t built for them, while their customers worry about who’s holding their details.
Imagine a world where everything from your gardener to your hairdresser to your kids’ tutor is managed in one place. Data shared safely. With permission. Only where it actually helps. That’s the world we’re building.
why "appt In"?
Because we help small businesses opt in to the tools they actually need: appointments, payments, messaging, growth — all in one app. Hence the name. Hence the mission.
who we are
We're a team of three founders with over 40 years of combined experience in CRM, data, technology and brand. Between us, we've held senior roles at some of the UK's biggest names — and we're bringing that thinking to the people who deserve it most: small businesses.
Sanj Badhan
CEO & Founder
With over 20 years of CRM and data experience across numerous industries, Sanj is all about identifying and creating win-win scenarios for businesses and customers.
Tracy Ilunga
CTO
In her 10+ years of experience, Tracy has been at the helm of defining and shaping CRM tech solutions that enable businesses to succeed and operate efficiently.
Heleana Blackwell
CMO
DMA Gold and Silver award winner and finalist for B2B Marketing Awards, Heleana is a 10+ years strategist who loves connecting with customers to deliver winning campaigns.
Investing in us
interested in an early pre-seed opportunity?
With over 5 million small businesses in the UK and 300 million globally, Appt In is set to make a real difference. We’re the first of our kind — a CRM platform that’s app-first, using shared data and AI to power multi-business, multi-customer connections.
We’re SEIS (Seed Enterprise Investment Scheme) registered. That gives UK investors 50% income tax relief, capital gains exemption, and loss relief on investments in early-stage companies like Odatacy.