We're here to make life easier for independent businesses.
Independent businesses are the backbone of our communities. They deserve better.
We're Odatacy, the company behind Appt In.
Our mission is to help independent businesses grow, with one mobile-first app for them and the customers they serve.
Right now, independent businesses juggle apps that weren’t built for them, while their customers worry about who’s holding their details. We think it should be simpler, fairer and safer for both sides.
Imagine your gardener, your hairdresser and your kids’ tutor all in one place. Data shared safely, with permission, and only where it actually helps. That’s what we’re building.
Why "Appt In"?
Because we help independent businesses opt in to the tools they actually need: bookings, payments, chat and calls, all in one app. Hence the name. Hence the mission.
Why us
We’re a team of two founders with 30+ years of combined experience in CRM, data, marketing and technology. We’ve spent our careers building customer relationships for some of the UK’s best-known brands. Now we’re building the tools independent businesses never had.
Our experience spans
Barclays BMW EE O2 Three TalkTalk British Gas Capgemini Eurostar Landsec Informa McArthurGlen Guide Dogs Affinion International Oliver Agency MindGym Smoove
Customer relationships are our trade
We've built CRM, data and engagement programmes for brands millions of people use every day.
Trust, built in
Data protection isn't an afterthought. Appt In is built for GDPR from the ground up.
Shaped by the people who use it
Every feature has been shaped by conversations with independent businesses and their customers.
Investing in us
Interested in an early pre-seed opportunity?
Appt In is building the customer platform for the UK’s independent businesses, and we’re raising our pre-seed round. If you’d like to hear more, we’d love to talk.
We’re SEIS (Seed Enterprise Investment Scheme) ready, with advance assurance from HMRC. Eligible UK investors may be able to claim SEIS reliefs, including 50% income tax relief. Reliefs depend on individual circumstances.
5.7m
UK private sector businesses
99%
have fewer than 50 staff
£11bn
a year lost to late payments
38
businesses close every day due to late payment
Sources: DBT Business Population Estimates 2025; London Economics for DBT and the Office of the Small Business Commissioner, July 2025.