A new year’s resolution worth following
New year, new resolutions. Gym membership. Eat better. Drink more water. Here’s one more: get your business information properly organised. The everyday challenge Customer calls asking about their last appointment. You wrote it down somewhere. Was it in your diary? Your phone notes? That notebook? A text message? Takes a minute to find. They’re waiting. […]
Marketing shouldn’t need a degree
Think of how easy it is to buy something on Amazon. You click what you want, pay, done. Two minutes, maybe three if you’re being careful. Now think about trying to market your business. Different story, isn’t it? You need one app for sending emails. Another app for social media posts. A different one for […]
Why we focus on relationships, not reviews
Think about your local butcher 30 years ago. Or the baker down the street. Did they have star ratings? Customer reviews on the door? No. They had something better: relationships. You went there because your mum went there. Because they knew what cut of meat you liked. Because when you walked in, they remembered your […]
You don’t own your customers on social media…
Here’s something that might surprise you: when you promote your business on Facebook or Instagram, those followers aren’t really yours. They belong to the platform. And the platform can change the rules whenever it wants. How social media platforms really work You spend months building up followers. You post regularly. You share updates about your […]
Who knew starting a business was hard!
Making something powerful that works for business owners Building appt in has been challenging. Not the technology part. The “keeping it simple” part. Every time we built a feature, we had to ask: would someone understand this while they’re between jobs? Could they set this up on their phone in a few minutes? Does this […]
Hands off our data!
Why we believe your data should actually be yours Most business platforms don’t let you own your data. You think you do, but try leaving one of those platforms and taking everything with you. It’s hard. Sometimes impossible. That’s by design. They want to make it difficult to leave. We’re building appt in differently. Your […]