Think of how easy it is to buy something on Amazon. You click what you want, pay, done. Two minutes, maybe three if you’re being careful.
Now think about trying to market your business. Different story, isn’t it?
You need one app for sending emails. Another app for social media posts. A different one for booking appointments. Yet another for tracking who’s interested. And somehow you’re supposed to learn how they all work and make them talk to each other.
It’s exhausting. And honestly? It’s ridiculous.
The marketing tools problem
Most marketing tools are built for companies with marketing departments. People whose entire job is marketing.
That’s not you. You’re a hairdresser. A cleaner. A personal trainer. A tutor. Your job is doing the actual work, not spending hours figuring out how to tell people about it.
But when you look for marketing tools, they all assume you know what you’re doing. They throw around words like “campaigns” and “funnels” and “engagement rates.” They’ve got dashboards with fifty different buttons and options you’ll never use.
You just want to tell your customers about your new service. Why does it need to be this complicated?
The app juggling nightmare
So you end up using multiple apps because no single one does everything simply.
You use one app to collect email addresses. Another app to actually send the emails. A booking app so people can schedule with you. WhatsApp for messages. Instagram for posting. Facebook for something else. Maybe a website builder. Possibly a payment app.
Each one has its own login. Its own way of doing things. Its own learning curve. Its own monthly fee.
And none of them talk to each other. Someone books an appointment in one app? You have to manually add them to your email list in another app. Customer messages you on WhatsApp? That conversation isn’t connected to their booking history anywhere.
You’re spending more time managing your apps than actually marketing your business.
When simple doesn’t mean good enough
You might think: okay, I’ll just use the simple free tools then. Post on Facebook. Send WhatsApp messages. Keep it basic.
But those tools aren’t built for businesses. They’re built for personal use. So you end up mixing your business life with your personal life. Your customer messages mixed in with messages from your mum. Your business posts on your personal Facebook page.
And you can’t do proper business things like send everyone a message at once. Or track who’s booked what. Or see which customers haven’t been in for a while and might want a reminder.
Simple tools aren’t enough. Complex tools are too much. You’re stuck in the middle.
Everything in one place (actually in one place)
The problem with saying “all-in-one app” is that many apps claiming to be all-in-one… aren’t. They do some things but not others. Or they do everything but make it complicated.
What if you actually had one app that did:
- Let customers book with you
- Send them messages about their appointments
- Take payments
- Store their details securely
- Let you create offers and promotions
- Show you who your best customers are
- Help you reach customers who haven’t booked in a while
And what if using all of that was as simple as sending a text message?
How appt in makes marketing simple
This is why we built appt in the way we did. We kept asking: would someone understand this immediately? Would this make sense to someone using it on their phone between jobs?
If the answer was no, we made it simpler.
You want to message all your customers about something? You write one message. Everyone gets it. That’s it. No complicated targeting. No segments. No campaigns. Just one message to everyone who needs to see it.
Want to create a special offer? You say what it is, how much it costs, when it ends. Done. Your customers see it next time they open the app.
Need to see who your regular customers are? There’s a list. Clear and simple. Want to message just them with something special? Click, write, send.
Everything works the way you’d expect it to work. No surprises. No confusion. No manual.
Your customers find it easy too
Here’s the thing about complicated marketing tools: they’re not just hard for you. They’re hard for your customers too.
Ever sent someone a booking link that confused them? Or a payment request that didn’t work on their phone? Or posted something on social media that hardly anyone saw?
When marketing is simple for you, it’s simple for your customers. They can book easily. Pay easily. See your offers clearly. Message you directly.
Easy for everyone means more bookings. More customers. More business.
Stop learning, start doing
You didn’t start your business to become a marketing expert. You started it to do work you’re good at.
Marketing should support that, not take over your life.
With appt in, you’re not learning a complicated system. You’re just using your phone the way you already use it. Messages work like messages. Bookings work like bookings. Payments work like payments.
Everything makes sense immediately because we built it to be obvious.
Simple doesn’t mean basic
Making something simple is actually really hard. It would’ve been easier for us to build something complicated with loads of features.
But we kept it simple on purpose. Because we know you don’t have time for complicated. You’ve got a business to run.
Simple means you can send a promotion to all your customers in thirty seconds. Simple means you can see who’s paid and who hasn’t with one glance. Simple means your customers can book with you without needing help.
That’s how marketing should be.
We’re launching early 2026. Built for small business owners who want marketing that makes sense. Sign up at https://apptin.app/.